Matrix offer International brand identity with efficient and effective
Management/Franchise services through joint venture with some of the leading
International Hotel/Motel and Food Service Brands based on the project needs.
We are a one stop Franchise Distribution Company for Franchisor/Franchisee
offering a wide variety of international hotel brands, ranging from 3 to 5 star
ratings and renowned food service brands at our disposal. Our consultants are
experts in all phases of the franchise process.
Our Marketing, Branding and Representative Logistic support to Franchisee/Franchisor for Selling, Implementing & Auditing Brand Standards, Quality and Services makes us unique. Advise on initial selection and appointment of management/franchise companies. We help owners to negotiate hotel management agreements with the brands and advise on the selection of the most appropriate franchise to ensure brand suitability in order to optimize the value received from the brand.
We have extensive experience of brand management having dealt with major brands in the industry. We maintain, on behalf of the owners, relationships with the operating brands of the hotel and offer independent advice to find solutions to brand delivery challenges. We offer the expertise to successfully manage the often challenging relationship between owner and brand.
We recognize that each and every hotel is different and we are therefore objective as to the solutions that will be required. In some cases, an owner would prefer for the hotel to be operated independently of a brand, or a brand is not thought suitable for the property. Some brands excel at room night delivery in the leisure market and others specialize in the corporate and meeting room business. Matrix offers the expertise to effectively operate such properties, ensuring that all services provided by major brands are present, but are specifically tailored to meet the hotel's requirements.